The Hastings and St Leonards Dementia Action Alliance (HSLDAA) is a small charity that is seeking to make Hastings and St Leonards more dementia friendly through education, conversation and liaison. Raising awareness and understanding can help those with dementia, along with their carers, to live their daily lives with confidence, receiving extra support if required. 

Formed in 2015, the HSLDAA is run by volunteers, and they are currently seeking more people to join the team to help with organising and setting up events, providing help, information and guidance, as well as fundraising and promoting dementia awareness. And as the secretary for the HSLDAA, Mark Whitfield, says: “We want to get dementia help back on the agenda after being less visible during the pandemic.”

One key way the HSLDAA seeks to boost understanding and awareness is encouraging people, businesses and organisations to become Dementia Friends by taking a short online course, or attending a virtual or face-to-face training session. 

Cllr Nigel Sinden, Chair of HSLDAA, with Steve Manwaring and Jane Coley of HDA

To find out more about taking part in a Dementia Friends session, visit www.dementiafriends.org.uk or email [email protected].

All of HSLDAA’s activities are carried out using limited resources from donations, fundraising, grants and sponsors. Any income generated through their activities is used to put on events for people living with dementia, as well as their carers, families and friends. 

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• If you would like to know more about becoming a volunteer with HSLDAA please email [email protected], or visit their Facebook page Hastings and St Leonards Dementia Action Alliance. 


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