Quality, value and better for the environment. Emma Harwood reports

A campaign to create a Hastings Fish brand to encourage residents and tourists to buy fish caught locally and sustainably has been welcomed by the local fishing community.

The brand will be marketed over the next year in conjunction with fish retailers and wholesalers, 1066 Country Marketing and local restaurants.

PICTURE:  Colin Gibson

Sonny Elliott and his wife Jackie, owners of the Rock ‘a’ Nore Fisheries said they hoped it would help inform people that shopping for fish landed by the local fleet was better for the environment and provided better value for money.

“It should hopefully raise the awareness of both the quality of fish we have here in Hastings and the value for money to the customer.” said Mr Elliott. “Here you’ll get far better quality for the same money or less than the supermarkets.” he added.

Kim Forward, deputy leader of Hastings Borough Council, said she hoped the move would boost sales and prospects for Hastings fishermen. “Hastings fishing fleet uses traditional, sustainable methods to catch fish but the value of this is often unrecognised.

PICTURE:  Colin Gibson

“The brand will be a stamp of approval so customers will know the fish they are buying is local, sustainable and a premium product.

“Hastings is enjoying increased tourist numbers and reputation nationally, and we will make the most of this by championing our unique food offer of Hastings landed fish.”

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