Hastings Borough Council is developing a ‘Hastings Fish’ brand, after securing grant funding from the European Maritime and Fisheries Fund (EMFF). It will be launched at the Seafood and Wine Festival in September, with lots of opportunities to see, taste and buy.

Deputy leader Kim Forward, lead councillor for economic development says, “Hastings fishing fleet uses traditional, sustainable methods to catch fish, but the value of this is often unrecognised. [This] will be a ‘stamp of approval’ so customers will know the fish they are buying is local, sustainable and a premium product; as important for residents as for visitors.”

She added, “The purpose of the campaign is to… increase sales of local fish to ensure the sustainability of the Hastings fleet.” It will develop over the next year and run until November 2019.

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