The walking and cycling game that encourages schools, businesses and community groups to spur each other on and compete to get more active in their community – is back in East Sussex and bigger than ever!

Running from 6 June to 25 July, Beat the Street will see towns and villages in East Sussex turned into a massive game where players can earn points and prizes for themselves and their team by exploring their area on foot or by bicycle.

During this free, fun challenge close to 500 sensors called Beat Boxes will appear on lampposts across East Sussex. Players can pick up a Beat the Street card and map at their local library, leisure centre or selected pharmacies and start to play the game by swiping as many Beat Boxes as possible to earn points and win prizes.

Last year, more than 42,000 people from across East Sussex walked, ran and cycled an incredible 230,000 miles in seven weeks – the distance between the Earth and the Moon. This year the organisers behind Beat the Street are promising that the game will be even bigger and better, with proceedings coming to new areas including Pevensey, Robertsbridge, Ticehurst, and Ringmer. New touring Beat Boxes will also be used in village challenges on selected weekends.

Beat the Street is funded by NHS Hastings and Rother CCG, NHS Eastbourne, Hailsham and Seaford CCG and East Sussex Public Health. The initiative forms part of a comprehensive programme of activity to improve health through the Personal and Community Resilience workstream of East Sussex Better Together; it is also part of Connecting 4 You in the west of the county.

Dr David Warden, chair of NHS Hastings and Rother CCG, said: “The team behind Beat the Street have continued to work with local schools, communities and businesses across East Sussex over this last year, promoting the benefits of keeping active. With the expanded game we hope to be able to reach even more people over the next year.”

To find out more about Beat the Street – visit Alternatively, contact [email protected] for more information and to enter a team for this year’s competition.


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