In 2014, Chris Beveridge had an idea. He had seen how many big chains offered loyalty cards to customers, with enticing offers attached to encourage people to shop with them. Realising that local businesses could not offer such a scheme on their own, he came up with a plan: a collective loyalty card that provided offers to customers across a range of local independent traders. 

Thus was born the Hastings Card. Originally this only covered businesses in the Hastings and St Leonards area. Over the intervening years the scheme, now known as the 1066 card, has spread much further afield. There are now approximately 400 businesses across the South-East signed up to the card. The card can now be used as far west as Brighton, as far north as Hailsham and as far east as Rye. As well as bringing businesses together, it now serves to connect towns together too. Customers can buy the cards directly from the scheme website or from most of the tradespeople within the scheme. The £10 cost can easily be recouped by anyone taking advantage of the merest fraction of deals available. 

As an independent local newspaper, HIP is very much in favour of anything that supports the area’s economy. Accordingly, we have signed an agreement with the 1066 card. Those who provide offers under the scheme can now benefit from reduced advertising rates with us as well. Businesses within the scheme can get a 15% reduction on our normal advertising rates. If they commit to a series of adverts covering at least three issues, that discount goes up to a highly desirable 20%. To qualify for these special rates, all you have to do is sign up to give a discount or special offer to anyone carrying a 1066 card.

Businesses wanting to sign up with the scheme and customers looking for those special offers can both find more information at www.towncitycards.com


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